Rebrew NYC was born from a love of coffee and a deep concern for its impact. As the most consumed beverage in the world after water, coffee fuels our days—but its production leaves behind a trail of waste and environmental degradation. Rebrew exists to reimagine that waste as a resource, transforming spent coffee grounds into sustainable textiles and prints.

Our first release, the Café Collection pays homage to the places that have shaped the city’s coffee culture. Each hand towel is hand dyed and printed with used coffee, and features illustrations of iconic local cafés—Veniero's Pasticceria & Caffe, Caffè Reggio, Porto Rico Importing Co.

Every piece is made by the designer in NYC using ethically sourced materials. We also partner with cafés to turn their own coffee waste into custom merchandise, creating products that are meaningful, circular, and rooted in place.

At Rebrew, sustainability and community are integral, creating designs that are both beautiful and responsible. As we grow into apparel and merch, our mission remains the same: to give new life to coffee and create a tangible connection between coffee, community, and sustainability.